UCD week5

May 20, 2010

survey questions:

Name:____________________________      Age:_______  Occupation:______________________

How often do you visit HMV?

  • Weekly
  • Monthly
  • Yearly

Who do you visit HMV with most of the time?

  • Friends
  • Family
  • Alone

What do visit HMV for?

  • Sampling music
  • Browse titles
  • Just hanging around
  • Make a purchase
  • Others __________ please specify

Which section(s) of HMV do you like the most?

  • Jazz
  • Classical
  • Rock
  • R & B
  • Symphony
  • Blues
  • Foreign
  • Others _______please specify

What do you usually look for in HMV

  • Movies
  • Music albums
  • Gadgets
  • Magazines
  • Games
  • Poster
  • T-shirts

What do you think of HMV range of products?

1     2     3     4     5     6     7     8     9     10
very bad                                             very good

How long do you usually take to find your title?

  • 3 – 7mins
  • 8 – 15mins
  • Others ________please specify

How long do you spend in HMV?

  • 10 – 30mins
  • 40 mins – 1hour
  • 0thers _______please specify

How much do you usually spend in HMV?

  • $ 1 – $25
  • $26 – $35
  • $36 and above

Do you feel that navigation in HMV is convenient?

  • Yes
  • No

If NO, what can be improved?

Do you visit other music stores apart from HMV?

  • Yes
  • No

Which are the stores?

Compared to other music stores, what do you think of HMV ambience?

  • It is the best
  • It is so-so, I’ve seen better
  • It is lousy

What titles did you buy?

What’s your latest purchase form HMV?

Do you also purchase online?

  • Yes
  • No
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