IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

July 26, 2010

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?

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ikea paris2 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea paris IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea 56 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?
ikea6 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea 39 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

http://freshome.com/2010/03/12/ikea-subway-display-in-paris-an-insane-idea-or-a-genius-promotion-campaign/

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