what is interactive design and media?

July 26, 2010

Interaction design (IxD) is the study of devices with which a user can interact, in particular computer users. The practice typically centers on “embedding information technology into the ambient social complexities of the physical world.” It can also apply to other types of non-electronic products and services, and even organizations. Interaction design defines the behavior (the “interaction”) of an artifact or system in response to its users. Malcolm McCullough has written, “As a consequence of pervasive computing, interaction design is poised to become one of the main liberal arts of the twenty-first century.”

– Wikipedia

Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio etc.

Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, and includes specific cases such as, for example, interactive television, interactive narrative, interactive advertising, algorithmic art, videogames, social media, ambient intelligence, virtual reality and augmented reality.

– Wikipedia

Interaction design aims to define and facilitate interaction between human beings by means of a product or a service. It focuses on the possibilities to create and encourage behavior facilitating an exchange between people

http://www.use-design.com/eng/design/interaction_design.php

“True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication. ”

– Edwin Schlossberg, 2002

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